Accompanying rather than selling
With us, the scalp is at the centre, not the shelf. Every care journey begins with an analysis, leads to a personal care plan and is accompanied over months. We document progress in images – not claimed, but shown.
Philosophy & Culture
How we work – and for whom
YELASAI is a Swiss scalp- and hair-care company, today at home in Heiden in the Appenzell region. What defines us is not only our products, but the way we treat people: our clients, the hairdressers and everyone who works with us.
Those who only sell products will be replaced. Those who accompany people will be needed.Our guiding principle
Our Origins
Where it all began
It started with a client who felt abandoned with her hair concerns. Gianni Coria refused to accept this – and began to develop a care approach and support system that addresses precisely that: the scalp, with time, expertise and attention.
This experience shapes us to this day. Every decision at YELASAI begins with the question: does this help the person in the salon chair – and the professional caring for them?
What guides us
Six principles you can feel with us
They're not just written here. They show themselves in the salon, in telephone conversations with our team and in every product we develop.
The craft at the heart
YELASAI is not available in retail. You receive our care from trained hair-growth specialists – or directly from our shop. We strengthen salons with training, territory protection and tools that make their daily work easier.
Appreciation you can feel
Our partners carry the brand. They should feel seen – with their work, their successes and their ideas. We respond personally and quickly, and meet every enquiry with respect.
Nature and Swiss care
Our care is hormone-free, Ayurvedically inspired and refined with fermented herbs. We develop it in Switzerland and document our concentrates batch by batch. What we offer must convince us first.
Technology that serves people
With KI Vision we make visible what the eye alone cannot detect – the decision is always made by the professional. We treat data with care: our voice recognition runs on our own servers. We deploy technology where it creates time for what matters.
Clear, honest, learning
We say what we do and stand by it – openly, directly and warmly. When something doesn't work, we address it and improve it. Ideas and feedback from our partners flow directly into our work.
- Since 2010Swiss brand
- 290+listed hair-growth specialists
- Over 1,000trained professionals
- Heiden AROur home
Our standards
Ancient wisdom, modern care
- Holistically conceived. Our concepts combine millennia-old wisdom, such as from Ayurveda, with what research and technology make possible today.
- High-quality and natural. We rely exclusively on high-quality, naturally produced products – and on service you can depend on.
- People first. Our hair-growth specialists and our team are our most valuable asset. Their continuing education and personal development is our constant commitment.
- Growing in partnership. With respect, personal dedication and humanity, we build connections based on trust.
Seal for natural ingredients
Responsibility
Beyond the salon
What we support
Part of our success flows back – into projects close to our hearts:
- Geschützte Werkstätte Stiftung Heimstätten Wil
- Werkstätten Buecherwäldli HPV Uzwil-Flawil
- Kinderhilfswerk Free Spirit Compassion Care & Help
- Special Olympics Switzerland
- Denkmalschutz PAXMAL Walenstadtberg
- Akademie Menschenmedizin
- TNB Behandlungszentrum Luzern/Zürich
What this means for you
A culture for three sides
For clients
A professional who listens. Care that suits you. And support that stays – over months, step by step.
For hairdressers
A concept that elevates your craft, training that carries you, and a brand that doesn't replace you, but strengthens you.
For our partners
Reliability, fairness and a team in Heiden that makes your success its own – with an open ear for every idea.
Lovely to have you get to know us. We look forward to every encounter – in the salon, on the telephone or at one of our training sessions.